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The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.
Content included ways to enjoy scotch, how to make a classic Rob Roy cocktail and a holiday gift guide.
Playboy teamed up with Dodge for a 360-degree program designed to drive maximum awareness for the brand’s car models through presence at Playboy’s high-profile Super Bowl Party, complemented by a high-impact print execution and digital campaign.
developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.
The program organically integrated key brand messaging and product placement.
He had just been dumped by a girl he loved, he was failing miserably at his job, he was in debt, and he was completely lost with no direction or purpose in life.
Being young and naive and having no real understanding of what love is except for what I saw in the movies, I thought my love could heal him somehow.He may feel like she no longer desires him sexually, like she doesn’t appreciate him, like she’s disappointed in him, like she isn’t impressed by him.If these feelings converge with him meeting a woman who is turned on by him, who does value him, who does appreciate him, who makes him feel like a man well….It’s not because they can’t control themselves and oftentimes is not because they no longer desire you.Men usually are tempted to cheat when they no longer feel like winners in their relationship. I’m not talking about narcissists or sociopaths or guys with major commitment issues.The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.Tags: Adult Dating, affair dating, sex dating