But the wider variety of LGBTQ identities and orientations suggested a more robust solution derived from multi-variate e-commerce and search-engine filters.There were also a number of content strategy issues to consider: How to balance user-generated profiles with enterprise-generated content, how to distinguish favorited from matched profile (especially since we didn't want non-favorited profiles to be hidden automatically) and how to nest personal summaries, questions, details, additional photos, and a chat function (no email! Iris Mingle built its initial user base by targeting segments of Atlanta's very active and very supportive LGBTQ community.
Or they could be more thorough—ideally, presenting themselves as a better match—from the get go.
In either case, access to their potential matches was only ever a set away without sacrificing the detailed profiles that make the most popular dating apps (and e Harmony) successful.
By inviting and engaging with the most passionate members of the community, and by focusing on ATL as the first market for adoption, Iris Mingle hoped to mirror the success of other highly-targetted, highly localized online products (such as Scoutmob and Mail Chimp).
Additionally, it was clear from the success of hook-up apps like Grinder and Tinder that speed to interaction is paramount. Countless usability studies have shown the risks inherent with fating content behind a login or account creation process—if users can't assess wether or not they want your content then why would the go through any measure of tedium to access it.
When I first met Peggy I was drawn to her warm and optimistic personality.
And then I met her husband Richard who is perceptive, thoughtful and quick with a joke.
User tests of the experience and functional prototypes quickly redirected our efforts towards a more robust mobile native-app solution.
Iris Mingle was designed to work on both desktops and tablets as a web-based service and, ultimately, on mobile devices as a native app—each in response to different user needs." data-lightbox-theme="dark" We were completely new to dating apps but knew, right away, that the non-binary realities of dating in the LGBTQ community would be at odds with the best practices demonstrated by heterosexual dating products.
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