Dating s net

At the two biggest subscription-based sites in the U.S., ( a month) and e Harmony ( a month), users can save by signing on for, say, a six-month bundle ( per month and per month, respectively).Indeed, for online purveyors of love, business is booming.

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(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.

In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.

(charged $9.95 per month when it launched in 1995.) e Harmony, launched in 2000 and marketed toward people seeking long-term relationships, blazed a trail with its prices, charging some of the highest in the industry, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.

Of course, there was a business reason for charging low rates in the early days, some experts say: Sites needed to stock the sea of love with fish.

No hidden charges, no credit card required, no money back offers, no gimmicks.

Find singles within a few miles from you who are anxious to meet you."Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said."There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.And some sites, like Plentyof and Ok Cupid, offer basic membership for free.But most subscription sites automatically renew until the customer cancels, and those fees can add up.The faster they attracted users, the more useful the sites would be, Brooks says.

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